If you’ve recently launched a small business, you’re likely to face some serious competition. According to the U.S. Chamber of Commerce website, more than 5.1 million new business applications were filed in 2022 alone.
Fortunately, even the smallest enterprises can take advantage of different digital marketing methods to reach their ideal customers online. And PPC is one of the most effective channels.
Why?
Join our Orange County digital marketing agency as we explore five reasons why your small business needs PPC campaigns.
Tailor Ads to Target Different Demographics, Interests, and Behaviors
Getting your ads to the consumers most likely to buy your products or use your services is critical. But it’s not easy, particularly in a crowded niche. That’s why you need a clear idea of who your ads should be targeting.
When setting up PPC campaigns, you can leverage different targeting options to reach the most relevant audience with your ads. Focus on specific genders, age groups, locations, parental statuses, and more.
Reach Potential Customers at Different Points in Their Journey to Conversion
The customer journey has four stages:
- Awareness
- Consideration
- Decision
- Customer loyalty
With PPC campaigns, you can reach customers at each point of their journey towards conversion. Understanding their thoughts and needs at every stage will help you target the right people.
Give Your Brand Awareness a Welcome Boost
Increasing brand awareness is critical for a new small business. And PPC is one of the best ways to do that.
Your ads will put your business name in front of potential buyers, and even if they don’t click on them, they’ll still become aware of your company. That means they may recognize it in the future and consider you as more credible than competitors they’ve never encountered before.
Get a Key Insight into Your Digital Marketing Performance
Thanks to analytics tools, you can track the performance of your PPC ads to identify which achieve the highest conversion rates and which fail to generate any real return on your investment.
Studying your PPC analytics will give you valuable insight into your campaigns and help you gradually improve them. As a result, you can channel your marketing budget into more successful ads based on hard data.
Enjoy the Flexibility to Create PPC Ads that Suit Your Budget
Promoting a new small business can be costly, but PPC allows you to set a fixed daily budget for your ads. That prevents you from spending more than you expect to on your campaigns, but still allows you to reach your target audience with relevant ads.
Ready to Get Started with Your PPC Campaigns?
If you’re looking to expand your marketing efforts, PPC is one of the most powerful, affordable, and convenient methods.
Our Orange County digital marketing agency is ready to help your small business reach the right people in the right places at the right time with bespoke PPC campaigns.
Want to speak to a PPC pro? Get in touch with our Orange County digital marketing agency now!