SEO and PPC are two of the most powerful elements of any comprehensive digital marketing strategy. But some businesses focus on just one instead of using both simultaneously. And that means they could be missing out on valuable opportunities to improve their reach.
Using SEO and PPC together can help your business in different ways, and our Orange County digital marketing agency explores four of the most important below.
Boost Your Online Visibility
One of the main reasons to use SEO and PPC together is increased visibility. The better your visibility, the better your chances of attracting clicks.
When you embrace both of these popular digital marketing techniques, you can target the same keywords across two fronts. With SEO, you can pepper keywords throughout your website in content and metadata. That will organically help to make your site more visible to users.
And with PPC, you can bid on those target keywords to buy your presence on search engine result pages (SERPs) too.
Bring Organic Visitors Back to Your Site with PPC Ads
If your optimized blog posts bring new visitors to your site, you have a fantastic opportunity to convert them into customers. But what if they leave without taking the desired action?
Well, that’s where retargeting comes in. You can set up retargeting campaigns to reach out to people after they have visited your site and remind them that your business exists.
You can show them the same products they might have added to their cart and left, or others they might be interested in. That can help drive them back to your site to convert. Users form an opinion about a website in 0.05 seconds, though, so make sure yours is designed to impress!
Experiment with New Keywords for Your SEO Campaigns
Setting up effective PPC campaigns can help you discover valuable new keywords for SEO. That may be a huge help when trying to determine whether targeting particular keywords is viable or not.
With PPC campaigns, you get a huge amount of data on the performance of ads. That offers an insight into the overall effectiveness of specific keywords.
If those ads attract clicks, it might be a good idea to start optimizing your website to target the same keywords. But if the ads fail to generate impressive results, it’s probably best to avoid it and experiment again.
Help Customers Learn More About Your Business Before Conversion
If a potential customer sees one of your ads and wants to research your company before they convert, a well-optimized website will help them do that easily.
They’ll be able to find key pages on your site through relevant keywords, strong internal links, and descriptive metadata. Exploring your site may give them the confidence to click through on your next ad and convert.
Want to Transform Your Digital Marketing Strategy?
Our Orange County digital marketing agency is dedicated to helping businesses just like yours with bespoke PPC campaigns that suit your goals, target audience, and budget.
To start working with our digital marketing pros in Orange County and boost your online visibility, get in touch today!