TikTok is a social-media phenomenon, with 232 million global downloads as of Q4 2023. And its jaw-dropping popularity makes it a valuable promotional tool for businesses, especially in the US (home to the biggest TikTok audience, with close to 150 million users).
But integrating TikTok into your digital marketing strategy can be a time-consuming process, especially if you’re new to the platform. Fortunately, our Orange County digital marketing agency has a few tips to help you get started.
Determine Who You’re Trying to Reach on TikTok
While most of TikTok’s audience are Gen Zers and Millennials, its global user base spans diverse age groups. The majority of the worldwide audience (between 18% and 19%) is made up of men and women aged 18 to 24. But people aged 25 to 55 and above use it too, albeit in smaller numbers.
So, if you’re targeting users in their late teens and early twenties, TikTok is definitely worth adding to your strategy. But if you’re focused on people in older age groups, they’re still on TikTok — it’s just that reaching them might be a little harder. Creating good customer personas will help you understand your ideal buyers across different audience segments.
Take Advantage of Relevant Trends to Boost Viewership
Trends are a key part of the TikTok experience, and staying up to date with the latest can help you find new ways to reach your target audience.
However, choose your trends carefully. Remember: your TikTok marketing must be relevant to the people you’re trying to engage. Existing and potential customers might question why you’re bothering if you present videos that are on-trend yet don’t align with your brand, products, services, or values.
Study Your Campaign Performance to Find Improvement Opportunities
TikTok provides marketers with in-depth analytics covering key details, such as the number of views your videos have, average watch time, and comments. You can explore these stats within specific timeframes to discover how effectively your TikTok social ads help you reach customers.
Studying your analytics will reveal which videos perform well and which don’t. Compare them closely for an indication of what makes them different, and use what you learn to improve your future TikTok videos.
Be Brief, Creative, and Memorable
While TikTok has increased its maximum video length to 10 minutes (for uploaded videos only), it’s best to keep your ads much shorter when starting out. The recommended length is between 21 and 34 seconds.
Your ads should grab users, convey the right message, and leave them curious to know more. Up to 34 seconds may not seem like much, but you can still make an impact in that time with a compelling video.
Want to Revamp Your Social Strategy?
If you want to get more bang for your buck from social ads, our Orange County digital marketing agency is happy to help. We’ll build a bespoke social strategy and help your business reach more new customers online.
To get started, contact our team today!