Great ads can bring users to your website, but what if they leave without converting?
That’s where retargeting ads come in.
What are they? How do they work? And why do you need to use them?
Join our Orange County digital marketing pros to find out!
Retargeting Ads Explained
Retargeting ads rely on a code (a ‘pixel’) placed on your site to track visitors’ cookies — files that retain key browsing data (e.g. preferences). The pixel will ensure that relevant ads appear to a specific list of users while they visit other sites.
You can determine when a user is placed on your retargeting list and how long they stay on it. It’s crucial to get this right to avoid chasing users away: customers may get frustrated if they keep seeing your ads after they convert. Especially if the ads promote the exact products they purchased weeks earlier!
With retargeting ads, you can draw users back to your website and inspire them to complete their conversion. That could mean buying a product that was in their shopping cart for weeks, downloading a free ebook, or signing up for your newsletter.
Why Do You Need Retargeting Ads?
Keep Your Brand in Customers’ Minds
Retargeting ads can keep your brand and products fresh in the minds of potential customers. Someone who visits your site, adds a product to their cart, then forgets about it might have had every intention of completing the transaction until they were briefly distracted. Without retargeting ads, that product — and your entire site — could slip their mind for good.
But one or more retargeting ads could remind them of the product they nearly bought and encourage them to finish the process. You would have a valuable new customer, they would have their product, and that could lead to more purchases in the future!
Cross-Sell Similar Products to Converted Customers
Another benefit of retargeting customers is that you can inspire them to buy products related to, or similar to, those they have purchased already.
They may at least appreciate you presenting them with items suited to their tastes, even if they don’t click on your ad.
Get Valuable Insights to Improve Future Campaigns
Studying analytics of your retargeting campaigns can help you understand where users see your ads and where the highest number of clicks occur.
As a result, you can gain a clearer insight into effective targeting and retargeting techniques, leading to better campaigns over time.
Potential for Great ROI
Retargeting ads can achieve an impressive ROI, as you’re aiming at users who have shown an interest in your business already.
Customers who have bought products from your business will be more engaged than total newcomers, and more likely to convert.
How Can You Start Retargeting Customers?
Ready to launch your own retargeting campaigns but have no idea where to start?
Our Orange County digital marketing team is ready to help — get in touch today!
