Want to take your ads on Facebook, Twitter, and Instagram to the next level?
Check out these five easy tips for better social media ads to get started!
- Keep Your Ads and Landing Pages Consistent
One of the most important factors in optimizing your social media marketing campaign is consistency.
Each ad should direct to a dedicated landing page that feels like a natural extension. So, if one ad promises a 50 percent saving on a brand-new smartphone, the landing page it directs to has to focus on this deal.
But the visuals and tone must be consistent too. That means using the same or similar images, language, videos, and (of course) prices. Keep brand reinforcement in mind at all times.
- Make the Most of Images
Images can mean all the difference between ads being overlooked and attracting clicks. That’s because 90 percent of the brain’s data processing is visual, and visuals are consumed 60,000 times faster than words.
But they have to be the right images.
Include high-quality photos or illustrations that feel relevant to the ad, trigger positive feelings, and are likely to appeal to your target demographic.
- Showcase Top Products with Carousel Ads
You can use carousel ads on Facebook and Instagram to show off multiple products in one ad.
Up to 10 images or videos can be presented, and users are free to swipe between them easily. This is a terrific way to get more value from your ads and build interest in a particular line of products.
- Take Advantage of Retargeting Ads
You can use Retargeting ads to reach users who have interacted with your company in one of multiple ways. On Facebook, you can try various types of Retargeting ads based on previous customer interactions, promoting products that users have viewed previously to re-engage their interest. They may remember how much they liked the products and convert!
- Be Careful with Hashtags
Hashtags. Love ‘em or hate ‘em, they’re here to stay. And while you can use them in social media ads, you have to be careful.
Why? Because some users may click on the hashtags, instead of the ad itself, out of curiosity. That could lead them into a black hole of random conversations and put your ad out of their mind.
Use hashtags that are relevant to the ad and the promoted products/services, but don’t go overboard. Use them sparingly to encourage engagement, but not so many that they distract from the ad.
And, of course, make sure the ad is always more engaging than the hashtags!
Try each of these ideas to improve your social media advertising campaigns and reach your audience more effectively. If you’re new to creating social media ads or want to up your game, our Orange County digital marketing specialists are here to help.