Display ads are a fantastic way to build awareness of your business and reach prospects across different demographics. With more than two million sites in the Google Display Network, your ads may be displayed on a huge range of websites (e.g. YouTube and Gmail) and apps.
But one of the main benefits is the variety of display ads available for promoting your business. Join us as we look at six of the most common to help you get started.
Static banner ads
A static banner ad usually features one image and text without any animated or audio elements. While this traditional format is still used regularly, other types offer a more dynamic way to capture user interest and drive traffic to your site.
Interactive ads are one of the most visually-appealing types of display ads, particularly when promoting a mobile game. You might be invited to play a demo of a game while you’re using a free app, which encourages you to install it right away if you enjoy it.
Other interactive ads could prompt you to take part in a poll or answer a question.
Ads featuring animations bring extra movement to the screen and help draw attention to the product or service being promoted. They stand out more than static ads might, and can create stronger brand awareness by being more memorable.
Video ads are more and more common — unsurprising when 80 percent of users claim to recall video ads they watched within the previous 30 days.
You can create videos in good quality with affordable equipment today, including your smartphone in some cases. Video ads are a simple way to show real people using your products or your services in action. If ads are humorous or powerful enough, viewers may share them with others on social media, putting your business in front of even more prospects.
As the name implies, expandable ads grow to take up more screen space automatically or when the user interacts with them. They might become twice or triple their original scale.
Take care: ads which expand and consume most of the screen automatically can disrupt the user’s browsing experience.
Interstitial ads fill a prospect’s smartphone screen when they’re using an app or a website, often between levels on free games or free versions of paid games. They may appear for a specific time and prevent users closing them until a countdown has ended.
As with expandable ads, interstitial ads should be implemented with care to avoid interfering with the user experience too much.
Each of these display ads can play a key part in an effective digital marketing campaign and help to bring your business to a bigger audience. Experiment with different display ad types to discover which works best for your brand and target customers.
To learn more about how our Orange County digital marketing agency can use display advertising to boost your visibility, contact our team today!