Every marketer wants to generate leads, drive conversions, and secure loyal new customers with their PPC. But each new year brings changes with the potential to disrupt your well-laid plans and established techniques.
It’s crucial to study the latest PPC trends and expert insights to make the most of your PPC, no matter how much it evolves. After all, it’s a leading generator of on-page conversions (joining email marketing), and the traffic it creates achieves conversion rates 50 percent higher than organic advertising.
So, here are 6 top PPC tips for marketers in 2020.
- Be More Negative (With Your Keywords)
Integrate negative keywords into your PPC campaign in 2020 to stop your ads showing for irrelevant searches.
This reduces the amount of money your business stands to waste on clicks which lead nowhere. These might be slight variations on your main keywords, such as “men’s denim jackets” when your site only caters to women.
- Go Mobile
More than 50 percent of internet traffic from across the globe originates on mobile devices. This is why every business should be using mobile ads by now, but if you’re not, it’s time to give it a try in your campaign.
One mobile-centric touch you can work into your PPC ads is a click-to-call button. They empower your target audience with the ability to contact your team directly.
- Take Advantage of Voice Search
Voice search is increasingly important to successful PPC campaigns. Searchers can find businesses, information, or services faster than ever. Users have smart speakers now, too, not just mobile devices (one American in six owns one).
Use long-tail keywords to match the way people search verbally, such as “sports stores near me” or “best pizza in Orange County”.
- Pay Attention to Timing
Target audiences may be made up of people from across different demographics. Their working hours, responsibilities, and hobbies will vary based on their lifestyles. And this means they’ll be online at different times.
Get to know your target audience so you can identify the most effective times to display ads. This can increase your chances of attracting clicks and conversions.
- Use More Ad Extensions
Ad extensions let you incorporate extra information into your ads. These include sitelinks to direct users to specific pages, call extensions, review extensions, and more.
Show searchers top products, locations, positive feedback, and more. By using site extensions, businesses may get extra value from ads and increase their appeal to prospects.
- Try Call Tracking
Call tracking is a simple and effective way to measure the success of PPC campaigns. This data can help inform subsequent ads, and make them attract more clicks.
As mobile continues to be a key player, click-to-call is a must, and call tracking is a fantastic addition to a data-driven strategy.
Follow these tips to maximize the value of your PPC ads and take your campaign to the next level.
Need a little expert help understanding these steps? Want to learn more about your options and what we can do for you?