Display ads (or display advertising) are a popular way to promote businesses and services online. Unlike traditional text-based PPC ads, display ads use a combination of visuals and words to attract attention.
But what types of display ads are available, and how can they benefit your small business?
In this post, our Orange County digital marketing specialists explain how display ads work and how they can help your small business grow.
What Types of Display Ads Can You Use to Market Your Business?
You’ll see different types of display ads on websites, social channels, and mobile apps, including the following:
- Banner ads
- Video ads
- Interactive ads
- Pop-up ads
- Rich media ads
Each type of display ad has its own benefits and drawbacks. Pop-up ads, for example, can grab users while they browse websites but may be frustrating if they completely block the page.
Banner ads are one of the most common types, displayed at the top and sides of a page. With a striking design, banner ads can capture a visitor’s attention as soon as they land on a page.
Using a combination of display ads will reinforce your online presence and cater to different user preferences. By diversifying your display ad formats, you’ll also learn which are the most effective for your business.
What are Display Ads Good for?
Countless display ads appear online daily. But what benefits do they offer businesses?
Explore Your Creativity
Display ads give you an opportunity to experiment with images, animations (e.g., GIFs), and videos. You can build ads with visuals that you know your target users will notice and appreciate. But always check that your designs are tasteful and match your branding.
Multiple Platforms to Try
Advertising across two or more platforms can increase your reach. Google display ads are the go-to for many businesses, and they provide plenty of targeting options.
But you can also use Amazon display ads, Meta ads, and others to grab users. More than 3 billion people actively use Facebook each month, for example, so that could be a good place to begin.
Retarget Users to Boost Conversions
Retargeting display ads cater to users who have already been on your website without converting.
With a good ad, you can prompt potential customers to return to your site and take the desired action. Retargeting campaigns may take time to bring results, but they can be effective.
Communicate Messaging Quickly
When a user sees your display ads, they can learn several things about your business within seconds. They may see images of customers who look like them, products that they want to use, or prices that suit their budgets.
Compelling text is still essential for strong display ads, but visuals can make a good impact fast.
Creating the Right Display Ads for Your Small Business
Display ads are a staple of digital marketing strategies. They can grow brand awareness, drive traffic, and grab new customers across multiple channels.
Our Orange County digital marketing team will create a unique advertising plan for your business. We’ll create ads that effectively target your audience segments to build brand awareness and drive visitors to your site.
Want to know more? Get in touch with our PPC pros to find out how we’ll use display ads for your business!
