A good PPC campaign has the power to help you expand your business’s reach, grow your customer base, boost conversions and generate more revenue. Research shows paid ads bring a 200 percent ROI on average, with $2 return for every $1 invested. It’s easy to see why around 80 percent of marketers consider PPC a huge benefit to their business.
But what if your PPC campaign isn’t bringing you the results you hoped for yet? Here are five quick and easy tips to try.
Use negative keywords to target the right customers
Creating a list of negative keywords helps prevent your ads being triggered by irrelevant searches and costing you money when you’re unlikely to get a conversion.
So, if you sell men’s shoes and men’s clothing only, you can list “women’s shoes” and “women’s clothing” as negative keywords to make sure you don’t attract the wrong buyers.
Create irresistible landing pages for maximum relevance
Have you ever clicked on a paid ad promising one thing only to find the landing page you’re directed to is for something totally different? Or that the great prices you were expecting are actually only available as part of a specific buy-five-get-one-free promotion?
It’s unlikely you’d become a buyer. Don’t put your customers in that position.
Look at your current landing pages through your visitors’ eyes. Do they feel like a natural follow-on from the ads they’re connected to? Is the copy engaging enough? Does it deliver what the ad promised?
Compare your top competitors’ landing pages, as well as those for high performers in other sectors. See what they’re doing to secure conversions.
Take advantage of Ad Extensions
Google’s Ad Extensions display extra information about your business or products, and offer customers ways to contact your company. This is a simple way to show more of what you have available and help users find what they’re looking for more easily.
Multiple extensions are available. For example, sitelinks direct visitors to specific landing pages and call extensions let prospects call your business with a single click.
Stop targeting low-performing keywords
Remember when we covered negative keywords above? Well, another way you can enhance your ads’ visibility and engagement is to stop using low-performing keywords.
These might have no impressions or a lack of clicks — in other words, they’re being seen but people aren’t clicking on them. One reason could be that they’re irrelevant, but whatever’s behind their bad performance, start trying keywords that are relevant to your customers.
Work with PPC experts
One of the simplest ways to build a better PPC campaign is to work with an expert team and let them handle the heavy lifting for you.
They will be able to create a bespoke strategy based on your target goals, audience, and budget. They’ll monitor your campaign and devise ways to keep boosting your performance over time.
Want to learn more about how professional Orange County digital marketing specialists can help your PPC campaign grow? Get in touch today!
