You want more customers. You need more customers. But how do you get more customers?
Here’s one option: generating leads through well-made, engaging ads tailored to your target audience.
When you do it right, you’ll grasp users’ interest so tightly they’ll happily submit their contact details for a follow-up call, email, etc. And you’ll have a new lead who could become a valuable customer.
But it’s a little more complicated than it might seem. So, in this post, we’ll explore five simple tips to help you get ahead …
Make prospects an offer they can’t refuse
One of the simplest ways to increase your ads’ appeal is to offer prospects something for nothing.
Well, almost nothing: you want their information, after all.
But prospects are more likely to complete your sign-up form when there’s an immediate reward.
Just make sure the freebie is relevant to their search. This could be a free eBook packed with tips on, say, baking the perfect wedding cake. Or a high-quality white paper featuring fresh research they can’t get anywhere else.
And include tantalizing glimpses of said freebie on the landing page to entice them further — screenshots, quotes, even testimonials can all help.
Take advantage of lead form extensions
We all want convenience. That’s why 97 percent of respondents to the National Retail Federation’s Consumer View Report admitted to backing out of purchases if they’re inconvenient.
So, do what you can to make every stage of the customer journey simple — beginning with generating leads.
Google Ads’ lead form extensions empower you to capture prospects’ details without requiring them to actually click through to your site. And what could be more convenient than that if they want to learn more about your business, products, or services?
Get your landing pages just right
Motivating a prospect to click through to your site is just one step in the lead generation process (unless you’re using lead form extensions).
The next is wowing them with your landing page.
The most important factor is relevance: your landing page should be an authentic expansion of the connected ad. It needs to build on the offer or information provided in a concise manner.
Don’t bombard visitors with details. Use eye-catching visuals and a clear, scannable layout. Remember: convenience is crucial.
And focus on one offer only — covering more than that could decrease conversions by as much as 266 percent!
Run split tests on your ads
Use A/B testing to find out which ads work best for generating leads. Run two ads with different headlines, tone, and extensions for a fixed period. One will attract more clicks and secure more leads than the other.
Either use the winning ad or incorporate the most important elements into a new one.
These simple tips from our Orange County digital marketing experts could improve your ads’ power to bring in more leads over time.
But if you want our specialists to create a bespoke campaign for your business from scratch, we’ll be happy to help!