How many video ads do you see on Facebook, Twitter, and Instagram?
Chances are, you’ll see several, from brands you know and brands you don’t. And that’s because video is one of the most effective ways to engage your target audience.
Online videos will account for more than 82 percent of all consumer traffic by 2022, so if your business still hasn’t experimented with video ads yet, it’s time to dive in.
But it’s not enough to post just any video ads. Only good ones will attract the positive buzz you’re looking for, build brand awareness, and attract clicks.
Sounds tough? It can be. But our pro tips will make it a little easier …
Include subtitles for when sound is a no-no
Subtitles are a must for video ads.
Prospects may watch without sound when they’re in bed late at night, in a waiting room, or browsing Twitter when they need a quick break at the office. Or maybe their hearing is impaired and they always rely on subtitles.
Whatever the case, include subtitles so users can watch your ads at any time, in any place, without missing the message.
Take advantage of autoplay
Autoplay does exactly what it says on the proverbial tin: your videos will play automatically as users scroll through their feeds.
Yes, users may be able to deactivate this feature, but autoplay will still increase your chances of grabbing their attention.
And a strong opening can reduce the risk of users ignoring your video ads. Make the first few seconds visually appealing, emotional, and/or funny. Ideally, the rest of the ad will be just as good, but if not, you could still secure a click with a powerful start.
Tell users what to do next
You’ve put time, money, and energy into your video ad, but why? What do you want users to actually do once it’s finished?
Include a clear CTA (call-to-action) at the end of the ad to lead prospects to the next step. This could be something like:
- “Sign up now for 50% off your first order”
- “Click to find out how we can save you money!”
- “Start making a difference today”
Make CTAs direct and to the point. Leave no room for error.
Show a glimpse behind the curtain
One simple way to add credibility to your business and build trust through video ads? Take viewers behind-the-scenes.
Offer glimpses of your warehouse, conference room, or production floor. Show that real people run your company. Demonstrate the care and attention your team puts into their work.
It might not sound like the most exciting material, but an upbeat soundtrack, inventive editing, and some solid narration should make it much more appealing.
These four simple tips can help your ads make a bigger impact on social media.
Not sure where to start? Our Orange County digital marketing experts will create engaging social ads tailored to your business.