Display ads use a combination of images and text to promote your business, products, or services. Well-designed display ads can build brand awareness, convey your company message within seconds, and reach customers at all stages of their journey to conversion. You can choose from multiple types, too, including interstitial, banner, and video formats.
However, creating the perfect display ads for your business can be tough, especially if it’s your first time. But our Orange County digital marketing team wants to make it easier for you, so here are five simple tips to try.
Use Vibrant Visuals that Leap Off the Screen
High-quality images, easy-to-read fonts, and bright colors can all help your display ads stand out from others on a webpage. Choose all visual elements carefully to avoid having an unintended effect on prospects. Each image should align with your brand’s mission, values, aesthetic style, and target audience.
Always consider the emotional response pictures and colors in your ads may have on users. For example, green is believed to have a calming effect due to its association with nature and the outdoors.
Create Concise But Powerful Text to Engage Prospects
Each word counts in display ads — you need a strong headline and a description that encourages target customers to click through.
Avoid jargon that could confuse prospects. Focus on the benefits your products or services offer, such as saving time or getting freebies.
Mobile-Friendly Ads are Essential
More than half of global Internet traffic is generated by mobile devices, so responsive design is vital to ensure your ads display properly on screens of all sizes. Ads will be adjusted to fit the space available, and will maintain the intended appearance
Non-responsive ads could look totally different to some users and fail to convey the messaging you expect.
Use Retargeting to Draw Prospects Back to Your Site
Retargeting ads promote a website a user has already visited to encourage them to convert. Retargeting can help you appeal to users who have already shown some interest in your brand instead of targeting fresh prospects each time.
Read more about retargeting ads and why you should use them in your PPC campaigns.
Direct Prospects to an Irresistible Landing Page
Landing pages guide users to the next step in their customer journey after they click on an ad. This could be signing up for your free newsletter, calling your team, or buying a product.
But landing pages must be relevant to the ads they’re connected to, otherwise visitors may click away. Use concise copy and a video or image to showcase the product or service — and keep it simple. Too much detail can be off putting.
Our Orange County digital marketing agency is ready to build the ideal display ads for your business and help bring more customers to your site. Get in touch with our specialists today for your FREE marketing analysis!