With more than 33 million small businesses in the U.S., it’s not easy to stand out in a crowded marketplace and reach the right customers. But Google Shopping Ads can make a big difference.
These ads are a visual alternative to text-based ads, featuring an image of a product, prices, and other key details. If you don’t use them already, how could Google Shopping Ads help your business? Our Orange County digital marketing specialists look at four benefits below.
Boost Your Visibility on SERPs
Increased visibility is one of the main benefits of Google Shopping Ads. Your products will appear at the top of search engine results pages (SERPs) with a clear picture and pricing, above the text-based ads and organic results further down.
Google uses product data in your current Merchant Center to determine when to show product ads. That’s different from standard keyword-based ads, and it can help you gain more visibility without needing to target specific search terms.
Grab Prospects with Eye-Catching Product Shots
Google Shopping Ads give you a chance to catch prospects with high-quality pictures, but not just any image will do. Try to stand out from the rest of the ads.
Let’s say you’re on the lookout for a new pair of sneakers for the gym. You search for ‘men’s running shoes’ and see a selection of options at the top of the results page. Most feature generic side-on shots of a single shoe, but one stands out more than others because it shows both shoes at an angle. This gives you a better view of the shoes and how they look as a pair.
That difference could be enough to help your small business stand out from others on SERPs and attract clicks.
Increase Your Chances of Generating Qualified Leads
Google Shopping Ads can help you generate more qualified leads than some other ad types. Users who search for, say, ‘women’s green dress’ have a specific type of product in mind than someone looking for just ‘women’s dress’ or even ‘what should I wear to an office party’.
As a result, prospects who click through to your site are more likely to have purchase intent than those using informational search terms.
Help Customers Cut Down on Wasted Search Time
Prospects want to find the right products as quickly and smoothly as possible. Google Shopping Ads can help your small business deliver a more efficient customer experience by taking prospects directly to the product they see in the ad.
They won’t need to land on your site and browse your product catalog — they’ll be in a good position to buy an item if it meets their needs. But make sure you create quality landing pages: they should be easy to understand and include all the details a buyer will want. Otherwise, prospects could get frustrated and click away.
Bring the Right Customers to Your Small Business with Tailored Campaigns
Our Orange County digital marketing agency can help you with paid search campaigns tailored to your small business. We’ll discuss your needs, goals, and budget to build the right strategy.
To find out more about how we can help you, get in touch today!
