What major PPC trends is 2022 set to bring?
Join our Orange County digital marketing specialists as we explore 6 of the biggest trends heading your way in the next year.
Social Ads Continuing to Play a Huge Part in Campaigns
Social ads have been instrumental to building successful PPC campaigns in recent years, and that looks set to stay the same in 2022. But TikTok is bringing marketers a wildly popular new channel to explore.
TikTok partnered with Canva and Vimeo in 2021, with plans to help marketers create more engaging, creative campaigns. If your business is yet to jump on the TikTok bandwagon, 2022 is the year to get on board. And as TikTok has more than 1 billion active users worldwide, you could reach A LOT of new customers on this app.
Video Ads: More Important than Ever
We’ve talked about TikTok, so let’s stick with videos for this trend: Consumers claim video is their favorite form of content for businesses to post on social media, and it’s also the most memorable. That’s why video ads increasingly play a key role in successful campaigns — and why more businesses should harness their power in 2022.
Increasing Utilization of Responsive Display Ads
More companies are using responsive display ads, and that’ll continue in the coming year.
Google creates responsive display ads based on custom assets you submit. It automatically alters their appearance, format, and size to suit different ad spaces across the HUGE Google Display Network (containing more than 2 million sites, apps, and videos). These ads can incorporate headlines, logos, images, and videos.
Tailoring Ads to Mobile Users
More than 54% of global web traffic originated from mobile devices (not including tablets) in 2021’s first quarter, and 76% of users visited a related business within one day of searching for something on their smartphone. That means businesses could miss out on a growing audience if they fail to incorporate mobile-friendly ads into their campaigns.
Greater Emphasis on Audience Segmentation
Businesses that want to connect to prospective and existing customers must create ads that appeal to specific demographics. This has been important in digital marketing for years, but audiences have an increasingly vast range of options across all products and services.
In 2022 and beyond, take advantage of audience segmentation solutions and techniques to reach the right people. Learn more about targeting customers in How Can Audience Segmentation Help Your PPC Campaigns?
Automation Helping PPC Teams Achieve More in Less Time
Innovative automation empowers marketing teams with tools to streamline tasks and free up more time to focus on achieving core goals. But understanding how and why those automation tools work is essential to get the most out of them.
That’s why businesses will continue to work with PPC professionals to create the most effective campaigns tailored to their audiences.