Spending on social media advertising is expected to exceed $233 million by 2025, as brands continue to leverage the marketing power of Instagram, Facebook, Tik Tok, and other social channels. And with more than 3.6 billion social media users worldwide, there’s a vast audience out there.
But it’s not easy to make a positive impact on customers, and competition can be fierce. Your ads have to be effective to build brand awareness and drive conversions. Here are four ideas to help you achieve better results.
Test Your Ads to Find the Best Combinations
Testing is a simple but valuable way to hone your social ads. Design at least two versions of each ad with different:
- Keywords
- Images
- Hashtags
- Copy
Run contrasting ads for a few weeks and study their performance carefully. Check your analytics to identify which ad achieved the highest number of clicks and best engagement overall. You’ll learn more and more about your audience with each testing period you complete.
Remember You’re Advertising to People
It can be easy to get caught up in the minutiae of marketing and data, but it’s crucial that you remember you’re trying to connect with people with each ad you post. Your social media marketing should be designed to engage target customers at a human level, whether you make them laugh, inspire them, or move them.
This becomes easier when you know who your ideal customers are, what they care about, and their shopping habits. Conduct in-depth research into your audience(s) and build comprehensive buyer personas to get off to a stronger start. And this leads neatly into our next tip …
Segment Your Audience to Increase Relevance and Engagement
Audience segmentation is a fantastic way to create more effective social ads. Break down your audience into multiple demographics based on various key factors such as:
- Age
- Location
- Education
- Buying habits
- Personality traits
If you try to appeal to your entire audience with one ad, you may miss the mark entirely. Instead, focus on campaigns tailored to specific segments to boost relevance and engagement.
Learn more about how audience segmentation can help your PPC campaigns.
Create Clear Goals for Campaigns
Understand what you want to achieve with each social ad campaign, whether you plan to grow your list of newsletter subscribers or boost sales of your latest product.
Having a clear objective can help you build more focused and effective ads that motivate users to take action.
How to Get the Right Social Ad Campaign for Your Business
Want help from the experts? Let our Orange County digital marketing specialists handle your social advertising campaigns for you!
We’ll create the ideal strategy for your paid social ads, and help you reach the right people on the right channels. Contact our team today to learn more and get your FREE marketing analysis!
