You’ve set up a new paid advertising campaign — now you sit back and wait for the conversions to start rolling in.
It’s that easy, right?
Well, sadly, not quite.
Sometimes, getting your target audience to click on your ads is harder than you thought it would be.
But there are certain steps you can take to win more ad clicks. Join our Orange County digital marketing experts as we explore four ideas worth your time.
Incentivize clicks with competitive benefits
Why should your target users click on your ad instead of a competitor’s? What can you offer them that the rest can’t?
It’s crucial that you incorporate your USP into your marketing, especially your paid ads. Think about how you can stand out and gain a competitive edge on a page packed with options.
Let’s say you search for “men’s red baseball caps” and see three paid search results from reputable brands you’ve heard of. Which will capture your interest first — the one that lists the range of brands it stocks or the one promising free, fast delivery?
With more than half of consumers considering free delivery a key part of a positive online shopping experience, it’s likely to be the latter.
Incorporate sitelink extensions
Sitelink extensions are a simple but effective way to enhance your ads’ clickability. You can show off more of your website by including links to key pages that might interest prospects, such as:
- About Us
- Latest Products
- Best Sellers
These sitelinks enable users to jump directly to pages designed to either increase their trust in your brand or explore your newest/most popular goods.
Take advantage of review extensions
Another tip, another ad extension!
Review extensions empower you to demonstrate social proof and build credibility in your business through star ratings pulled from various sources (Google Customer Reviews, Google Consumer Surveys, etc.).
Positive reviews (and lots of them) provide users with at-a-glance reassurance that clicking on an ad will take them to a trustworthy site. And with 84% of people trusting online reviews as much as personal recommendations, this extension could make a big difference to your ads’ success!
Ask questions in your ad headlines
You know that your website has the products or information a user is looking for — but do they?
One way to make sure is to include a question in your headline. Just keep it enticing and offer a clear benefit related to your user’s intent, such as:
- Want your team to do more in less time?
- Want a luxury vacation without the HUGE price tag?
- Looking for a fast, easy way to make more money from home?
If you’re unsure which questions will attract clicks, experiment with split testing. You can learn a lot from this simple process.
Try these four essential tips to stand out, create the right impression, and get more ad clicks.
And if you want a little help from the experts?
Our Orange County digital marketing team has helped countless businesses achieve success through tailored, effective PPC campaigns — and we can do the same for you!