We all know how important a good first impression is in digital marketing.
With your ads, you want to show prospective customers just how trustworthy, efficient and professional you are. You want them to know the search for their next purchase is over. You want them to complete their journey and convert, hopefully to return again and again.
But how can you actually make a good first impression with your ads? Let’s find out.
Grab Attention with High-Impact Headlines
A great headline is critical for an effective ad. This is the part where you grab users by the collar, look into their eyes and hit them with an offer they can’t refuse.
Be clear about what you’re selling and how it can improve a buyer’s life. That’s not easy to do with so few words, but putting in the time to get it right could well pay off.
Honesty, Honesty, Honesty
73 percent of today’s consumers believe transparency is more important than price. So, always be honest about products, services and your brand in ads. Never make false promises.
Chances are, stating your business is offering free delivery on all purchases (for example) when that’s actually not the case will leave customers frustrated. Maybe enough to click away from your site and look elsewhere.
Be Generous with Deals and Discounts
We all like to get something for nothing. A little freebie can go a long way towards building trust, credibility and enthusiasm in consumers.
So, don’t be shy about offering a generous discount on products pushed in your ads: make the offer as enticing as possible. Just be sure you actually include the low price or percentage off in the ad itself. Figures may jump out of the ad and grab readers’ attention more effectively than a block of text.
Include Sitelinks to Key Pages
Sitelinks appear in your ads and take users directly to a specific page. This is incredibly helpful to direct prospects to relevant pages based on their intention: you can take them to certain products or services, saving them time they would otherwise spend searching.
Think About Word Choice Carefully
You need to put real thought into composing ads to make them as effective as they can be. Don’t just blurt text onto the page and assume it will be a success.
The right language and tone will capture users’ imagination. Aim for clarity and engagement: don’t try to be too clever. If you create ads that need to be read more than once to make sense, you could miss out on clicks. Looking to make the best first impression with your PPC ads? Just reach out to our Orange County digital marketing team and leave it to the experts.
