Successful PPC marketing isn’t easy. You can invest time, money, and hard work into it, but still not generate the returns you expect.
Fortunately, you can change that with focused campaign optimization based on in-depth research and data analysis.
How do you know when it’s time to optimize your campaigns? Here are four key signs.
Bounce Rates are High on Your Landing Pages
Landing pages play a crucial part in your PPC marketing campaigns. Any users that click on an ad should land on a page dedicated directly to a specific service or product. If a landing page is good enough, it’ll encourage users to take the desired action and you’ll get another conversion.
But landing pages with a high bounce rate aren’t quite hitting the mark. Maybe they’re badly designed or there’s too much text. Or perhaps they don’t seem consistent with the ads they’re connected to.
Whatever the reason, your landing pages will benefit from being reworked if they have high bounce rates.
You’re Not Converting Enough New Customers
Converting users into customers is paramount — and if you’re not doing that, it could mean that your PPC marketing is due for an overhaul. But the average conversion rate can differ from industry to industry, so try not to fixate on matching another business’s rate because it might not be helpful. For example, the average is 3.1% in food and beverage, but 2.4% in beauty and skincare.
Your low conversion rates could be due to weak landing pages, poorly written ads, or another issue. In-depth PPC marketing campaign optimization can make a big difference, though, and help you boost your conversion rates.
Your Ads Attract Clicks from the Wrong Users
Not everyone who sees your ad should click through to your landing page. Why? Because your products and services may not be right for them, for any number of reasons (e.g. you don’t ship to their country).
But if they click through and leave your site immediately when they realize you’re not the company for them, you’re still paying for that visit.
However, campaign optimization can help you understand which areas to exclude from your PPC marketing for the best results.
You’re Spending More Money Without Getting the Results
If you’re investing more into your PPC marketing than ever but you’re still not generating real returns, you’re sure to be frustrated. You only have so much to invest, after all.
Campaign optimization can help you get more for your money. You’ll have the insights to make smarter decisions and avoid making the same mistakes again.
Leave Campaign Optimization to the Pros
Campaign optimization is an effective, methodical way to create more powerful marketing. And we’re here to make it easier.
Our AdWords Certified Orange County digital marketing agency will run a one-time campaign audit and provide you with a comprehensive list of PPC optimization suggestions. Call Nett Solutions to get started today!