Social channels give every small business a direct connection to new and existing customers. More than 4.8 billion people around the world use social media, so it’s a must, but it can be hard to achieve great results — especially for small companies experimenting with social ads for the first time.
So, what can you do to attract more customers with your ads? Our Orange County digital marketing agency shares four simple but effective ideas below.
Learn from Your Best and Worst Posts
Keep track of your organic posts on each social channel, and analyze their performance. What separates your best and worst ones?
Maybe your strongest posts have a humorous approach or eye-catching animations. Maybe your worst only feature text and don’t encourage users to comment.
Whatever the differences, try to incorporate the strongest elements of your organic posts into your ads — and leave the weakest out.
Decide on a Clear and Consistent Voice
Your tone of voice should be consistent across all social channels. Any users who explore your activities on Facebook, Twitter, and your website should be able to recognize a clear brand identity. Drastic differences in language and tone could irritate or confuse users.
Researching your target audience, and the different segments within that, will help you define your voice. Here are a few questions to answer:
- What’s the average age?
- What other businesses do they like and trust?
- What do they look for when trying a new company?
Make the Most of Video Ads
Short, well-made videos are ideal for getting your business out there on social channels, especially Instagram and TikTok. But what can you do to make yours stand out?
Here are a few ideas:
- Value the viewer’s time — make every second count and get straight to the point.
- Promote your brand quickly, ideally within the first few seconds, to make an impact.
- Include captions to convey the ad’s story even when users have the sound off.
No matter what your PPC marketing strategy, your video ads should look and feel professional. That can be tough if you’re on a tight budget, but you can still make it work with a little creativity. Check out your biggest competitors’ video ads for inspiration.
Refresh Your Ads Regularly
You’ve created a social ad that engages users and brings in new customers. Fantastic! So, you should keep running that same ad for months now, right?
Pay attention to the ad’s performance over time. If it generates less positive results after a while, users may be tired of seeing the ad and ignore it. Create a new ad instead, using what you’ve learned from the previous one.
How to Revitalize Your Social Ads
Want to make a bigger splash with your PPC marketing on social media but not sure where to start?
That’s what our Orange County digital marketing agency is here for!
We’ll study your small business and your target audience to craft social ads tailored to your customers. Get in touch now to find out more!