Tired of missing out on conversions?
Getting prospects to take a desired action after clicking on an ad isn’t easy. Whether you want users to sign up for a newsletter, buy a product, or subscribe to your service, you could miss out on conversions if your PPC campaigns need work.
What can you do to boost your conversions and get better results from your ads?
Join our Orange County digital marketing specialists as we explore four easy tips.
Target Consumers Anywhere with Mobile-friendly Ads
Mobile devices generated 63% of organic search visits as of late 2021 — a 5% increase from the same period two years earlier. It’s likely that this figure will keep rising in years to come. And that’s why mobile-only ads should be part of your PPC strategy.
Mobile users typically want quick information or solutions. Ad extensions leading to key pages on your site (e.g. booking a table) can show them more of your site before they click. Make it easy for prospects to find exactly what they need and you could take your conversion rate higher.
Experiment with Different Channels
If you’ve used the same PPC channels for years, it might be time to branch out.
Alongside Google Ads, you could benefit from putting paid ads on:
- YouTube
- TikTok
You could be losing out if prospects use channels you’re not on. And targeting a bigger audience with relevant, well-written ads can help you attract more clicks. TikTok, for example, has more than 800 million users worldwide. Who knows how many potential customers you could reach there?
Know Your Match Types
Keyword match types determine how accurately a user’s search matches your target keyword.
There are three match types:
- Broad match — Ads could appear for searches relating to your keyword
- Phrase match — Ads could appear for searches that include your keyword’s meaning
- Exact match — Ads could appear for searches with your keyword’s exact meaning
The broad match option typically shows ads more than others, so is best for reaching the biggest audience out there. More people are likely to see ads using the broad match type, which gives you a better chance of converting them. You could discover valuable new keywords to put into future PPC campaigns, too!
Bring Returning Customers Back with Retargeting
You can use retargeting ads to target people who have already converted at least once. Your ads will promote a product or service they may be interested in, and keep your business fresh in their mind.
And you’re not starting from scratch with retargeting ads. Customers have visited your site, know that you’re a credible business, and trust you. That’s not the case when viewing ads for unfamiliar companies. As a result, retargeting ads are more likely to generate conversions.
Want to generate more leads and win more customers? Our Orange County digital marketing team is here for you. We’ll create conversion-boosting PPC campaigns tailored to your business, budget, and goals.
Contact our Orange County digital marketing specialists to get started!
