Video ads on social media platforms, websites, and YouTube can help you reach more customers. For example, more than 70% of Instagram users buy a product after watching a related video ad.
But creating video ads that attract users and drive conversions is a formidable challenge for any business. That’s why our Orange County digital marketing pros have put together the following five tips for better video ads.
Keep Your Video Ads Short
Your video ads should be concise and straight to the point. Users have more online videos to watch than they could ever get through, and if your ad lasts for three minutes without a clear message, potential customers may click away as soon as they can.
Aim to keep them shorter than 30 seconds to minimize the risk of being overlooked.
Make the First Five Seconds Count
A good video ad captures the viewer’s attention immediately and keeps them watching until the end. Even if your ad is only 30 seconds or less, it may not hold their attention for that long if it fails to make an impact right away.
Set up a problem to be solved, start telling a story, or make them laugh. A strong opening may be enough to hold a prospect’s attention and prompt them to take action.
Tailor Your Video Ads to Suit the Right Audience Segment
Each video ad should be targeted to a specific type of customer. Consider the emotions you want to evoke, the most appropriate language, and the type of customer experience they’re interested in.
When you understand what makes each audience segment tick, you can build more relevant video ads and increase engagement.
Show What Your Products or Services can Achieve
If you want to show off a product or service, clearly demonstrate how it can help a customer achieve a specific goal.
Can your business provide people with the ideal gift for a loved one on a special occasion? Will customers save money if they use your services instead of popular alternatives? Try creating a fictional scenario or using real testimonials in your ads to demonstrate a product or service’s value.
Experiment with Different Approaches
Try various types of video ads to keep your campaigns fresh and exciting. You may offer a glimpse behind the scenes to demonstrate your production processes in one ad, and use animation to tell a funny story in another.
Look at the video ads created by your biggest competitors for inspiration. How do they diversify theirs? Do they switch from one tone to another (e.g. one earnest ad followed by a humorous one)? Do a little research and consider how variation can help your brand stand out.
Follow these five tips to make your video ads better and make a bigger impact on customers. But if your PPC campaigns aren’t achieving the right results and you need help from the experts, speak to our Orange County digital marketing pros. Get in touch now to find out how we can help you!