Your PPC marketing ads just aren’t bringing in as many clicks as you hoped for.
What do you do about it?
Our Orange County digital marketing agency shares four easy tips to help you reach a bigger audience.
Capture Attention with Strong Images in Your Display Ads
One of the most effective ways to grab users is to include eye-catching images in your PPC marketing.
Display ads offer lots of flexibility, so you have room for experimentation. You can choose from animated ads, interactive ads, and banner ads to name just a few options.
But to make the most of your display ads, you have to pick the most visually engaging images. Avoid stock pictures that users have seen a thousand times already. And put yourself in your ideal customer’s shoes: what image would grab your attention while browsing?
Make Them an Offer They Can’t Refuse
Add a little sugar to your ads with exciting offers. Here are a few ideas to put into your ad headlines:
- Discount coupon code (40% of U.S. shoppers look for discounts before buying online)
- Free shipping
- Free media download (e-book, webinar, etc.)
- Points on a loyalty program
Offers can give your PPC marketing ads an edge over others. But only use viable offers — if you can’t do free shipping, go for a discount code or free download instead.
Create Copy That Truly Stands Out
If you’re managing your PPC marketing campaigns yourself, as well as your entire business, it could be tempting to rush the copy and get back to the many other plates you’re spinning.
But your copy’s likely to be weaker than it should be if you don’t write it with care.
Look at other ads promoting similar products or services to your own. What does their copy have in common? What language and structure can you use to stand out from the rest? A little research can go a long way.
Get Your Long-Tail Keywords Right
Long-tail keywords are more specific than short- or medium-tail ones. They’re not as broad as single-word keywords like “shoes”, “cake”, or “men’s shoes”. And that makes them easier to rank for, though they’re not a cheat code to jump to the top page of Google.
What do long-tail keywords look like? They use three or more words arranged in a logical way to match narrower search terms, such as “best pizza place Orange County” or “vegan running shoes near me”.
They’re fantastic for grabbing users that are ready to buy or almost there. Comprehensive keyword research will help you identify great long-tail keywords worth bidding on.
Get Help from the Pros
The easiest way to create better PPC marketing ads is to let the pros handle it. And our Orange County digital marketing agency is ready to create bespoke campaigns to help you reach a bigger audience and achieve better results.
Get started today with a FREE marketing analysis!