Voice search makes finding information online quicker and easier than ever. Just ask Alexa, Siri, or any other voice assistant for information on a product, service, or virtually anything else, and you’ll get what you’re looking for without needing to type a single word.
When building a PPC campaign, businesses need to consider voice search carefully to reach as many potential customers as possible. How can you optimize your PPC ads for voice search effectively? Join our Orange County digital marketing agency as we explore four tips to help you get started.
Answer Questions in Your Ads
In the age of voice search and featured snippets, answer-focused content is crucial. Potential customers looking for a specific product or service may ask their mobile device or smart speaker to find it for them, such as “where can I get vegan-friendly sneakers near me?” or “what is the best cocktail bar in my city?”.
So, your ad copy should be structured to match question-based searches when planning a PPC campaign. And that’s where long-tail keywords come in.
Target Long-Tail Keywords
Long-tail keywords typically have less search traffic than commonly used keywords, but their conversion value tends to be stronger. As long-tail keywords are more conversational in nature, they’re ideal when optimizing your PPC ads for voice search.
Think carefully about the type of questions people may ask when looking for your products or services. Finding the best long-tail keywords to target requires extensive research, but it will help you create a more effective PPC campaign in the long run. Find out more about writing engaging PPC ads.
Use Location Extensions
One of the most important aspects of optimizing for voice search is location, as voice-based searches conducted on mobile devices are three times more likely to be for local services than text-based searches.
And it’s easy to see why. It’s simpler to whip out your phone and ask for the best nearby pizzeria or coffee bar than to type your question in manually.
Take advantage of location extensions in your PPC campaign: these allow you to display the address, map marker, and phone number for your business with text ads. That can help you reach nearby customers, which is ideal if you run a brick-and-mortar store, restaurant, or anything else relying on in-person visits.
Keep Your Google Business Profile Updated
Google Business Profile is a tool designed to help customers connect with your business across Google Search and Google Maps. It can also make your website more likely to appear in voice searches.
It’s crucial that you keep your profile updated with relevant information, such as your address, opening hours, and more. Plus, adding photos to your Google Business Profile could attract up to 35% more clicks to your website.
Our Orange County digital marketing agency is ready to create bespoke PPC campaigns and help your business reach more customers today. Speak to our PPC marketing specialists now to get started!