With 2024 here, it’s time to look ahead to the PPC trends we can all expect to see in the coming year.
Join our Orange County digital marketing pros as we explore five of the top PPC trends for 2024.
More Social Media Ads
Social ads will continue to play a huge role in digital marketing in 2024, as TikTok, Instagram, and other massively popular platforms provide a direct connection between businesses and consumers. TikTok is set to get bigger and bigger, and could boast an estimated 955.3 million active users by 2025 (up from 755 million in 2022).
Still, Facebook and X (formerly Twitter) will still provide fertile ground for engaging digital marketing campaigns. As always, though, businesses must understand their target audiences to choose the right social media platforms.
More Flexibility in Video Ad Campaigns
In December 2023, Google announced updates to Google Ads’ video advertising. Video Reach Campaigns for Efficient Reach offers marketers more flexibility in how they target audiences through video ads.
This is just one example of how digital marketing platforms will continue to empower companies with more opportunities to reach customers. Video ads can appear on YouTube and countless other sites in a variety of formats, including skippable in-stream ads and bumper ads.
Video ad campaigns can grab users while they scroll sites or prepare to watch a YouTube video, whether they show product demonstrations, emotional stories, or humorous scenes.
Targeting Customers Across Diverse Channels
Businesses now have a wide range of digital marketing channels to choose from, and exploring the different options available can reveal exciting new opportunities. In 2024, companies on all scales could benefit from experimenting with more channels, especially if it helps them reach a broader audience.
Options include:
- Display advertising
- Social media advertising
- Video advertising
- Content marketing
- Search Engine Optimization (SEO)
- Email marketing
- Affiliate marketing
Businesses, particularly those on a limited budget, don’t need to try all of these channels, but expanding into other areas could help to increase brand awareness and general audience size.
Increased Adoption of Amazon Ads
Advertising on Amazon looks likely to become more popular during 2024. Businesses can promote their goods as Sponsored Product ads to capture shoppers’ attention while they browse.
That can help to put your products in a great spot on packed Amazon pages, and even if a customer doesn’t convert immediately, they could keep your business in mind for future purchases.
More Remarketing to Bring Customers Back
Remarketing will remain popular in 2024, and it’s easy to see why: it’s a simple, effective way to bring customers back to your site to convert or make another purchase.
You can use remarketing to keep your business fresh in customers’ minds even if they don’t click through on an ad.
Whatever the PPC trends for 2024, building effective PPC campaigns can be tough without a little help — so leave it to the experts.
Our Orange County digital marketing agency is ready to help with PPC campaigns tailored to your business. To learn more about what we can do for you, get in touch today!