Want to get more out of your paid ads?
It might be time to start scaling your PPC marketing campaigns. But that’s not always easy. It takes planning to get it right and make the most of your increased spending.
So, to make it simpler, our Orange County digital marketing agency explores four tips for scaling PPC marketing campaigns below.
Boost Your Budget to Generate More Traffic
One of the most important parts of scaling PPC marketing campaigns is raising your budget. You might not love that idea, and it’s easy to see why, but increasing your budget can help you target keywords likely to bring in more traffic. And over time, that means you could reach a bigger audience and generate more revenue.
Make the Most of Retargeting
Another part of scaling your PPC marketing campaigns is upping your retargeting game. If you don’t already use retargeting, it allows you to promote your business to users who have been on your website. It’s a simple way to remind unconverted visitors that your site exists and may have products or services that appeal to them.
But if you already use retargeting, scaling your campaigns gives you a chance to revise your approach. Check that your retargeting ads are vibrant and relevant to the people you’re targeting. And manage your ad frequency sensibly to avoid irritating users who get tired of seeing the same ads over and over.
Research Negative Keywords to Prevent Wasted Bids
When you’re scaling your campaigns, take a little time to identify irrelevant keywords that cost you money without giving anything in return. Someone who lands on your site and discovers it’s not a good match after all will look elsewhere. But you’ve still paid for that click, which costs $0.67 in Google Ads (Search).
Setting up negative keywords can save you from wasting money on clicks that lead nowhere and ensure you only target the most relevant users.
Update Your Landing Pages (and Make More if You Need Them)
Every ad campaign you create should direct to its own landing page. If that’s not the case for your PPC marketing campaigns, that’s a key change to make when scaling. Create relevant landing pages for the products or services you’re advertising, using images and videos to boost engagement.
Take a look at your existing landing pages, too. Are they visually interesting enough to keep visitors on the page? Do you provide the right information to prompt conversions? Is the CTA clear, and do visitors know what to expect when they take action?
Researching your competitors’ landing pages and A/B testing can help you build better, more impactful landing pages when scaling your campaigns.
Leave Your Campaign Scaling to the Experts
Scaling your PPC campaigns can be a time-consuming process, but if you get it right, you’ll reach a bigger audience and generate more revenue.
Not sure where to start? Our Orange County digital marketing agency will handle your campaigns for you.
Chat with our team and get your free marketing analysis today!
