As more than 4.7 billion people use social media, Facebook, Instagram, Twitter, and other platforms offer invaluable opportunities to reach consumers. But users’ feeds are packed with posts from countless brands, so you have to make a strong impression to keep them engaged.
How?
In this post, our Orange County SEO experts help you get it right.
Be Transparent
It can be tempting to only publish posts with a professional look and tone, but don’t be afraid to take a more laid-back approach at times.
Be transparent with your followers on social media, and people will appreciate your honesty. Almost half of consumers said that being trustworthy and transparent are top motivators to engage with new businesses on social media. So, reveal a little of what lies behind the curtain, such as a quick office tour or product insights.
Share Relevant Content that Aligns with Your Brand Values
If you find content online that you believe will interest your followers, whether it’s a podcast or infographic, share it on your social channels. Just make sure that it’s not a direct competitor and that the creator(s) share the same (or similar) values as your business.
Include a few lines about why your customers might want to read the content you share — maybe it can help them get more out of your products.
Promote Products Tastefully and Sparingly
Be careful when promoting products on social media: followers will tire of thinly veiled ads filling their feeds. Promoting your goods may be necessary, but try to be creative and timely.
Let’s say a business sells fruit and vegetables. They can take advantage of Halloween and create short pumpkin-carving tutorials for their social accounts, offering a limited-time discount code on their pumpkins. If the tutorials are good enough, customers may share them with their friends and get the business’s name in front of more newcomers.
Respond Fast, Respond Often
Don’t ignore questions or comments. Research shows that 40% of consumers expect a response from a business on social media within one hour, while 79% allow a maximum of 24 hours instead. But 81% of consumers won’t recommend a business to anyone else if they don’t receive a response from that company at all.
Always Be Professional in the Face of Criticism
What if someone complains about your products or services on social media? Don’t ignore it or try to turn the situation around to make the complainer look bad.
Instead, be professional. Apologize for their bad experience, even if your business isn’t to blame, and take the interaction offline. You may be able to improve their view of your company with a sincere chat via messaging, email, or phone.
How to Take Your Social Media to the Next Level
Our Orange County SEO experts will review your current social media activities, build a bespoke strategy, and implement new initiatives to help you achieve better results. Contact us now to get started!
