Launching a new business can be a monumental challenge, especially in a highly competitive area. You need to stand out from the crowd to attract potential buyers and bring them to your website. And well-planned, well-executed PPC campaigns will help you do that.
But if you’re new to the world of PPC, creating the right ads to reach the right people may be tough. So, join our Orange County digital marketing specialists as we explore four simple tips to help you get started.
Understand Your Customers’ Pain Points
With more than 31 million small businesses in the U.S. alone, it’s likely that you’ll have your fair share of competition. Bigger companies will have a significant head start and already have a loyal customer base. But you can still make an impact if you understand exactly what your target customers need and why they need it.
Put yourself in their position. What problem do they have? What solution will they be searching for online? What search terms are they likely to use (e.g. ‘men’s vegan waterproof boots’)? Answer these questions and it should be easier to create relevant, engaging ads.
Reach Out to Customers Across Multiple Channels
Expand your paid advertising beyond search result pages: social platforms allow businesses to target diverse audiences based on interests, location, age, gender, and other key factors.
You don’t need to jump in and bid on ads across all platforms right away, though. Start by targeting those platforms you know your preferred customers use, with eye-catching images and relevant video ads. Explore other platforms as your business starts to establish itself and build an audience.
Get Your Call to Action Right
Your ads’ call to action (CTA) needs to encourage users to click through to your landing page, where they’ll find the information they need. But a vague, weak call to action won’t drive new customers to your site, so be clear about what you want them to do. Something simple like ‘join now’ or ‘buy now’ is a good place to start.
Target Relevant Locations Only to Avoid Wasted Money and Time
Your new business has the budget to ship all over the world? That’s great! But if not, take advantage of detailed geographical targeting options to present your ads to customers in viable locations only. That’s especially important if you operate a brick-and-mortar store and want to target local shoppers.
Otherwise, you’ll waste money on clicks that won’t (and can’t) lead to purchases. And you’ll waste the customer’s time!
If you want to target customers in your area primarily, consider using local terminology or refer to upcoming events (e.g. festivals, parades) to increase your ads’ relevance.
What Step Should Your New Business Take Next?
Make building successful PPC campaigns easier than ever — leave it to the experts. Our Orange County digital marketing specialists are ready to help you, so get started today!