Display ads are one of the most popular forms of online advertising, combining images and text to capture attention. But your business has to compete with a lot of others to stand out on busy web pages, which is why it’s so important to make your display ads the best they can be.
To help you improve your display ads, here are five tips from our Orange County digital marketing agency.
Tips to Improve Your Display Ads
Make Sure Your Ads Stand Out
First and foremost, your display advertising should be eye-catching, otherwise they could be missed.
Use high-quality visuals that fit the message your ad is trying to convey, whether that’s how your products can make the customer’s life easier or your services will help them make money. Images that create an emotional response can make a strong impact, such as a happy family or a dynamic GIF showcasing a cute animal.
Get Your Targeting Right
Your display ads must target the right people to maximize your likelihood of securing clicks and conversions. Google Ads offers several targeting options for display campaigns, including Audience Targeting (based on interests and recent purchases) and Geographic Targeting (focused on specific locations).
Take advantage of different targeting options to improve your ads’ reach and visibility.
Make Sure Your Display Ads are Responsive
Your display ads must be optimized for smartphones and tablets to ensure they appear correctly. Use responsive display ads: these are automatically resized to suit different devices and screen sizes.
Responsive ads save you the time and effort of making different versions of an ad, and reduce the risk of ads being missed on smaller screens. That’s critical when there are more than 310 million smartphone users in the United States.
Write Headlines and Ad Copy that Grab Attention
One of the simplest and most effective ways to improve your display ads is to craft headlines that convey the right message clearly.
Be specific and focus on what makes your product or service special. Do you offer free global shipping? Have you patented a new type of technology? Whatever you bring to the table, put it in your display ads to stand out.
Take Advantage of Testing and Data to Refine Ads
A/B testing is invaluable for experimenting with different images and text to determine the best options for your display ads. Track your ads’ performance with valuable Key Performance Indicators (KPIs), such as click-through rate (CTR) and conversions.
Once you know which display ads generate the most clicks and conversions, take the key elements from those and use them in future ads to keep building better campaigns.
Ready to Work with Display Advertising Professionals?
If you want to market your business with effective display campaigns, leave it to Nett Solutions.
Our Orange County digital marketing agency is ready to help your business reach the right people with bespoke display ads. To get started, contact us today!